Systems

“Be regular and ordinary in your life, so that you may be violent and original in your work.” — Gustave Flaubert

A well-crafted system creates a foundation that frees creatives to create.

I see data. I see where it can be harnessed for productivity, accuracy and checks-and-balances. I also see when the wheel is repeatedly re-invented.

At TBWA\Chiat\Day’s headquarters in Los Angeles, I designed their proprietary project management software, Beacon. Beacon is a tool that enables anyone, at any time, to see what is in production, at what stage and who is responisble for any step on any given day.

The emergence of AI has created even more opportunity to free people from minutae and focus on the areas where they can bring the most magic.

I have designed efficient, production workflows for large agencies and start-ups alike. I make creating easier and more efficient.