Production

“Everything you can imagine is real.” —Pablo Picasso

A large part of my role has often been production. I get great joy from bringing ideas to life. I have produced work myself and led teams of producers on work for a multitude of brands including Levi’s, Visa, Pepsi, Gatorade, Nissan, Jeep, Adidas, Crate&Barrel, Reebok, and many others.

My favorite part of production is looking at an idea and finding the right partners to bring that work to life. I love identifying and working with emerging talent.

The qualities I bring to production are vision and empathy. Understanding the tensions and demands that are felt by everyone else on my team helps me come up with solutions that serve the greater good.

In recent years, while my children navigated elementary and middle school, I pivoted from the consumer goods work I was doing in San Francisco, Los Angeles and New York, to purpose-driven work in Washington, D.C..

I am particularly proud of work I have produced that prevents disease, makes healthcare more accessible to those who need it, and raises awareness of social crises, like the stark numbers of Veteran suicides.

I have experience in 360º degree production, from broadcast spots to experiential activations.